I was approached by BOOST to develop their branding and initial set of packaging designs. Boost Coffee caters to athletic customers in sports centers, and I wanted the branding to reflect the robust nature of the product. To convey strength and energy, I opted for a black and bold font. Additionally, I crafted illustrations depicting a narrative of individuals enjoying this coffee in sports centers, aiming to create a sense of familiarity and uniqueness for the customers.
Art Director, Graphic designer, Illustration
